Review with a view

Facts and figures of Piscine 2010.

Number one: Worldwide
First Europe, and now the World. Every company involved in the Pools, Spas and Leisure Parks business attended the Piscine in Lyon in November 2010, the biennial meeting point for the field´s experts. The concept of the three exhibitions Piscine, Aqualie and Wellgreen convinced exhibitors and professional visitors once again. According to a survey, 85% of the respondents were pleased with it and would gladly come back. With more than 600 exhibitors from 31 countries, the show is now the number one worldwide. Foreigners now amount to 50% of the exhibitors, confirming its influence on the international level. For foreign visitors too, the trend is upward: 17. 833 visitors from 90 countries. This is a significant 35% growth compared to last year.

The Industry heavyweights: The “Club des Majors”
For 20 years the leading suppliers of the branch have been faithful to Piscine. In order to increase their visibility, these participants were labeled as “Club des Majors”. In view of the usual difficult overall market situation, concentration is clearly core to the business for the suppliers. This is the reason why visitors showed their preference for pool and spa equipment and amenities.

Trend setting: Technologies, Innovations, Ecology
At Piscine 2010, visitors let themselves be inspired and discovered new eco-trend solutions, guarantees of future prospects: up until now unconsumed design, new technologies and efficient ways to save energy. The attendees rated the Pool Eco Attitude concept as totally positive. The offers presented by the exhibitors there gathered were clearly aimed at supporting sustainable development.

Trend appeal: “freestyle” for Tailor Made Concepts
Trends for 2012 aim to meet the particular requirements from specific target groups. For example for the +50 Generation. During the day, the pool serves as a meeting point where people relax and share meals; at night waterfalls and lights recreate an otherworldly atmosphere. Men and women alike mind their appearances and fitness, swimming and spa treatments being their favorite ways to stay in shape. Moreover, pool events for kids and teenagers are developing at high speed. The first kids and teenagers only pool has already been set up in the US. The success met by this pilot project speaks for itself, and some manufacturers have begun to further this trend by spreading youth concepts.

Pool position: TradeQ awaits your booking
You can find more information and early-booking advantages for Piscine 2012 in Lyon by contacting TradeQ now: +49 (0)211 6980749